Why Women Are Called ‘Influencers’ and Men ‘Creators’

Being a "social media influencer" has nothing to do with the size of your audience or the nature of your work. An influencer used to be someone with a giant, million-plus following to sell things to, but marketers have since expanded the term, piling on prefixes like macro-, micro-, and even nano-influencers, who can have audiences of just 1,000. Influencers aren't confined to a genre anymore, either. There are still the standard-issue Instagram beauty and lifestyle influencers, but also restaurant influencers, real estate influencers, pet influencers. Really, the only way to guarantee that people will think of your online celebrity as "influence" is to be a woman.

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