Cracking the code on podcast advertising for customer acquisition

Krystina Rubino & Lindsay Piper Shaw Podcast advertising is used very successfully as a direct-response channel with CAC on par with other consideration-stage activities. It is not just for awareness. Ads read by hosts outperform canned “programmatic” ads. Even though the term ‘podcast’ was coined in 2004, advertising in the medium has exploded in the last ~5 years. The IAB has been tracking podcast ad revenue since 2015, when the entire medium generated #105.7 million in ad sales. It recently released its third study of podcast ad revenue, which estimated the US market at $479 million in 2018, with growth accelerating to a projected  $1 billion+ by 2021. Create the team (and time!) needed to execute a campaign, whether in-house …

Private search engine Qwants new CEO is Mozilla Europe veteran Tristan Nitot

French startup Qwant, whose non-tracking search engine has been gaining traction in its home market as a privacy-respecting alternative to Google, has made a change to its senior leadership team as it gears up for the next phase of growth. Former Mozilla Europe president, Tristan Nitot, who joined Qwant last year as VP of advocacy, has been promoted to chief executive, taking over from François Messager — who also joined in 2018 but is now leaving the business. Qwant co-founder, Eric Leandri, meanwhile, continues in the same role as president. Nitot, an Internet veteran who worked at Netscape and helped to found Mozilla Europe in 1998, where he later served as president and stayed until 2015 before leaving to write a …

Despite Brexit, UK startups can compete with Silicon Valley to win tech talent

Mehul Patel 500 million times a day, in 92 million conversationsWhile innovation endures in the midst of Brexit, data reveals that innovative companies are losing the ability to attract people from all over the world and are suffering from a substantial leak.  The shortage of available tech talent has already created a by 2028, stifling innovatio60% of London businessesSo, how can UK-based companies proactively attract and retain top tech talent to prevent a Brexit brain drain? UK businesses must ensure that their hiring funnels are a top priority and focus on understanding what matters most to tech talent beyond salary, so that they don’t lose out to US tech hubs.  Brexit aside, why is San Francisco more appealing than the …

The Tech Oligarchs Are Going to Destroy Democracy Unless We Stop Them

When there is a general change in conditions, it is as if the entire creation had changed, and the whole world altered. Ibn Khaldun, 14th-century Arab historian the worlds five most wealthiest companiescontinue to rapidly consolidate economic, cultural, and, inevitably, political power on a scale not seen for over a century. This tiny sliver of humanity, with their relatively small cadre of engineers, data scientists, and marketers, represent a challenge to democracy, competitive capitalism, and the future of the middle class. Given their virtual monopoly status, a laissez faire approach will likely result in more consolidation; only government action of some kind can stop them now. Current concerns are large enough now that both the Trump administration and many Democrats …

Higher Ground Labs is betting tech can help sway the 2020 elections for Democrats

When Shomik Dutta and Betsy Hoover first met in 2007, he was coordinating fundraising and get-out-the-vote efforts for Barack Obama’s first presidential campaign and she was a deputy field director for the campaign. Over the next two election cycles the two would become part of an organizing and fundraising team that transformed the business of politics through its use of technology — supposedly laying the groundwork for years of Democratic dominance in organizing, fundraising, polling and grassroots advocacy. Then came Donald J. Trump and the 2016 election. For both Dutta and Hoover, the 2016 outcome was a wake-up call against complacency. What had worked for the Democratic party in 2008 and 2012 wasn’t going to be effective in future election …